Stories About VR Are Boring, But Content Farms Keep Churning Them Out

Virtual reality is on the verge of being real enough to reach mass markets, requiring every content farm to ramp up production on stories about virtual reality.

On the one hand, VR appears to be just another content bubble that needs the “trend treatment” to establish it as something that was not missed in the stream of daily trends. Virtual reality is also another potential savior of the media business, however, creating another incentive for content farms to plow it.

Every company that sees itself as a ‘technology company’ sees VR as the promise of tomorrow. Last week, a virtual reality film debuted at Cannes, and Steven Spielberg went on record as being wary of the technology. “I think we’re moving into a dangerous medium with virtual reality,” Spielberg prophesied, for the sake of VR headlines. “The only reason I say it is dangerous is because it gives the viewer a lot of latitude not to take direction from the storytellers but make their own choices of where to look.” Multiple digital media companies at this year’s Digital Newfronts launched virtual reality studios or announced content.The Guardian’s 6x9 art installation is an introduction to the possibilities of virtual reality, conveying the life in solitary confinement.

If you read most tech sites, you can get the sense that cell phones will soon turn into virtual reality capable devices that will further remove you from the moment you are stuck in.

The desire for virtual reality as a widely-available medium signifies a lack of faith in the current mediums of media

As the gatekeepers of topical knowledge, explaining the realm of virtual reality is the duty of the content farm. Of course, to the content consumer, this is no different than any other newsworthy event or trend. However, when content farms without authority attempt to present virtual reality as a reality to their readers, there is an underwhelming impact to the stories. Even the most engaging video content falls a bit flat, as there is no way to authentically portray the new virtual reality. Content about virtual reality is boring.

The lack of traction in VR content suggests the technology might not even exist. It may just be an explainer-worthy microtrend that will never manifest itself in seeing people wearing headsets in the real world.

Coverage of virtual reality in the reality presented by content farms can only come across as a little bit ridiculous. It’s hard enough for them to explain reality. How can a content farmer artfully and responsibly uphold the ethical standards of both realities? One of the initial undertones of virtual reality coverage seems to conjure up backlash for those who are fans of good ol’ fashioned reality.