Variety’s most recent cover featured a cartoon version of Yahoo! President and CEO Marissa Mayer carrying a Y-shaped cross. It created a predictable media backlash this week. Content farms must prepare their #longform, Harvard Business Case style content, outlining the fall of a legacy internet company.
When you’re in the content industry, you have to beat the dead horse before it is actually dead, arriving first to give it the most memorable knock. Upon hiring, Marissa Mayer represented a media darling, but now the same content farms that made her a compelling celebrity CEO will be eager to crucify her on a Y-shaped cross. Just this week, Reuters reported on the first round of low bids for Yahoo! and segments of its assets.
The reported bids for Yahoo! Will likely end up being less than Marissa Mayer spent on acquisitions during her time as CEO. Without being a shareholder, Mayer’s employment term can be defined as a failure. Having acknowledged that, I am still not entirely sure why Yahoo! is compelling enough to report on. Or compelling enough to poorly depict a CEO in a cartoon that has drawn more attention than the content of the article.
Coverage of Yahoo! taps into the nostalgia of the site as a ubiquitous force when the internet was a no longer just as dynamic as a piece of paper. It even had television commercials and a jingle.
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