Despite its name, Amsterdam’s "Puff Up Club" has nothing to do with cannabis. Rather, it’s about blowing up balloons until they pop, and you can help make that happen just by clicking here.
Reminiscent of the infamous Reddit Button or that time when thousands of Twitch players tried to play the same Pokémon game simultaneously, the Puff Up Club invites people from around the globe to collaborate on blowing up a real life balloon just by clicking a button. Visitors can watch the balloon inflate in real time and each time one balloon is popped, it is replaced by another which takes more clicks to inflate.
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